![[S4, Ep19] Navigating Market Changes: Business Strategies from Female Founders Lori Orlinsky and Aly Bourque Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCT0s4WGdjPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--d91f3ce8341a7c14440c67aa59c1e0350056ae60/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFsZ0NhUUpZQW5zR09nbGpjbTl3T2d0alpXNTBjbVU2Q25OaGRtVnlld1k2REhGMVlXeHBkSGxwUVRvUVkyOXNiM1Z5YzNCaFkyVkpJZ2x6Y21kaUJqb0dSVlE9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--1924d851274c06c8fa0acdfeffb43489fc4a7fcc/39B7DBFF-97BB-4297-8B6D-6BCFBA8EE390.png)
Female Founder Unplugged
Welcome to Female Founder Unplugged, the podcast for ambitious female entrepreneurs who are scaling businesses, leading teams, and navigating the highs and lows of entrepreneurship—all while trying to keep their sanity intact.
Hosted by Lindsay White, a people & culture strategist, leadership coach, speaker and best-selling author, this show dives deep into the unfiltered realities of growing and leading a successful business. We’re talking about the messy middle—hiring struggles, leadership challenges, burnout, and the moments no one posts about on Instagram.
Each episode features honest, no-BS conversations with powerhouse female founders who share their wins, their failures, and the hard-earned lessons they’ve learned along the way. If you’ve ever wondered how to scale without losing yourself in the process, how to build a high-performing team without the hiring headaches, or how to stay connected to your vision when the pressure is on—this is the show for you.
So, if you’re ready to unplug from the noise, the self-doubt, and the unrealistic highlight reels, hit subscribe and let’s get real about what it actually takes to grow and lead with confidence.
🎧 New episodes go live every Thursday! Subscribe now and let’s get unplugged.
Female Founder Unplugged
[S4, Ep19] Navigating Market Changes: Business Strategies from Female Founders Lori Orlinsky and Aly Bourque
This week's episode features Lori Orlinsky and Alysson Bourque, the powerhouse duo behind Expound Publicity! 📚✨ They spill all the secrets behind thriving in the competitive world of book marketing—sharing how they:
🌟 Use innovative #strategies to stand out
💼 #Customize approaches for each client and
📈 Stay ahead of industry trends
Plus, we talk about the importance of resilience, partnership, and keeping the passion alive, even through pandemic challenges. 💪❤️ Lori and Alysson remind us how valuable a strong support network is—and the joy of working with someone you trust.
In this episode
- Strategizing for business growth and adaptation [08:30]
- The role of education and networking in staying ahead of industry trends [15:45]
- Overcoming challenges through resilience and collaborative dynamics [25:00]
- Balancing work and personal life as female founders [40:00]
Connect with Lori Orlinsky & Alysson Bourque
- Instagram: https://www.instagram.com/expoundpublicity/
- Website: https://expoundpublicity.com
Our mission for Female Founder Unplugged is to impact 1000 female entrepreneurs every season, and we need your help to do that.
Please subscribe to the show, and share your favorite episodes with anyone you feel could benefit. We are growing a powerful community here, and everyone is welcome. Together, we can pave a path to giving more women a seat at the table, and providing opportunities for financial independence.
