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Female Founder Unplugged
Welcome to Female Founder Unplugged, the podcast for ambitious female entrepreneurs who are scaling businesses, leading teams, and navigating the highs and lows of entrepreneurship—all while trying to keep their sanity intact.
Hosted by Lindsay White, a people & culture strategist, leadership coach, speaker and best-selling author, this show dives deep into the unfiltered realities of growing and leading a successful business. We’re talking about the messy middle—hiring struggles, leadership challenges, burnout, and the moments no one posts about on Instagram.
Each episode features honest, no-BS conversations with powerhouse female founders who share their wins, their failures, and the hard-earned lessons they’ve learned along the way. If you’ve ever wondered how to scale without losing yourself in the process, how to build a high-performing team without the hiring headaches, or how to stay connected to your vision when the pressure is on—this is the show for you.
So, if you’re ready to unplug from the noise, the self-doubt, and the unrealistic highlight reels, hit subscribe and let’s get real about what it actually takes to grow and lead with confidence.
🎧 New episodes go live every Thursday! Subscribe now and let’s get unplugged.
Female Founder Unplugged
[S4, Ep#31] Learn how to Master Authentic Content Creation with Female Founder Lindsay Smith
If you've ever felt stuck in your content strategy, unsure of how to make your brand stand out, or overwhelmed by all the “rules” of marketing, this episode is for you!
This week, I sit down with Lindsay Smith (@lindsaysmithcreative), a former journalist turned content strategist, who has built a thriving career helping female founders craft authentic, engaging content that resonates with their unique audiences. From CBC Radio to the world of advertising and social media, Lindsay had worn many hats - each one adding to her expertise in storytelling and strategy. We’ll be unpacking why authenticity beats perfection, how to overcome the inner critic that sabotages creativity, and how to make content creation fun instead of frustrating.
In this episode, we cover:
🔥 How to harness creativity for authentic content creation [06:10]
⚡ The biggest content mistakes entrepreneurs make—and how to fix them [14:24]
💬 Why relationship-building is the secret weapon in marketing [23:15]
🚀 How to ditch the "shoulds" and create content that actually feels good [29:31]
If you're tired of chasing trends and ready to create content that truly connects, hit play now!
💬 Connect with Lindsay Smith:
📸 Instagram @lindsaysmithcreative
🔗 Website https://www.lindsaysmithcreative.ca/
Our mission for Female Founder Unplugged is to impact 1000 female entrepreneurs every season, and we need your help to do that.
Please subscribe to the show, and share your favorite episodes with anyone you feel could benefit. We are growing a powerful community here, and everyone is welcome. Together, we can pave a path to giving more women a seat at the table, and providing opportunities for financial independence.
