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Female Founder Unplugged
Welcome to Female Founder Unplugged, the podcast for ambitious female entrepreneurs who are scaling businesses, leading teams, and navigating the highs and lows of entrepreneurship—all while trying to keep their sanity intact.
Hosted by Lindsay White, a people & culture strategist, leadership coach, speaker and best-selling author, this show dives deep into the unfiltered realities of growing and leading a successful business. We’re talking about the messy middle—hiring struggles, leadership challenges, burnout, and the moments no one posts about on Instagram.
Each episode features honest, no-BS conversations with powerhouse female founders who share their wins, their failures, and the hard-earned lessons they’ve learned along the way. If you’ve ever wondered how to scale without losing yourself in the process, how to build a high-performing team without the hiring headaches, or how to stay connected to your vision when the pressure is on—this is the show for you.
So, if you’re ready to unplug from the noise, the self-doubt, and the unrealistic highlight reels, hit subscribe and let’s get real about what it actually takes to grow and lead with confidence.
🎧 New episodes go live every Thursday! Subscribe now and let’s get unplugged.
Female Founder Unplugged
[S5, Ep5] Redefining Success: Why Natalia Hooker Built a Publishing Business Around Joy, Not Hustle
This week on Female Founder Unplugged, we’re flipping the script on success.
Meet Natalia Hooker — a former banker, one-time girl band member, now a boutique publisher and devoted mom who's quietly redefining what it means to build a business with heart.
In this episode, we dive into what happens when you stop chasing someone else’s definition of success—and instead create a business that aligns with your life, your values, and your joy. From the stage in Italy to the world of publishing, Natalia’s journey is anything but conventional—and it’s exactly the kind of inspiration we need.
Episode Highlights:
🎤 From pop star to purpose-driven publisher: how life’s pivots shape how we show up in business. [2:30]
📖 What it really means to be a hybrid publisher — and why it matters for first-time authors. [4:47]
🏡 Why working without overhead changed everything — for her business and her clients. [8:20]
🧩 How Natalia curates the perfect freelance team to bring each author’s vision to life. [9:05]
🎧 Natalia breaks down what hybrid publishing really is—and why she built her model around accessibility, not inflated fees. For her, it’s not about building wealth—it’s about building community, creating joy, and helping authors share stories that matter.
This episode is for every founder ready to grow a business that reflects their values—where creativity, freedom, and purpose lead the way.
Our mission for Female Founder Unplugged is to impact 1000 female entrepreneurs every season, and we need your help to do that.
Please subscribe to the show, and share your favorite episodes with anyone you feel could benefit. We are growing a powerful community here, and everyone is welcome. Together, we can pave a path to giving more women a seat at the table, and providing opportunities for financial independence.
