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The People Side of Business | Team Management Strategies, How to Manage Employees, Leadership for Business Owners
Are you leading a team but quietly wondering if you’re actually doing it right?
Are you dealing with employee issues, performance problems, or difficult conversations that feel heavier than they should?
And are you starting to realize that growing your business through people is a completely different skill set than building it on your own?
If that sounds like you, you’re not alone—and you’re in the right place.
Because the truth is, leadership is something most founders are never properly taught. You build a business, you hire a team, and suddenly you’re expected to know how to manage people, make the right calls, and lead with confidence—without ever being shown how to do it well.
That’s exactly what this podcast is here to change.
Hi, I’m Lindsay White, a fractional HR expert and leadership coach who works with founders and business owners navigating the real challenges of leading a team. I’ve spent years inside growing businesses, helping founders work through everything from hiring and performance issues to team dynamics and difficult decisions—often at the exact moment things start to feel messy, unclear, or harder than they should.
Like a lot of the people I work with, you may have built something successful, but no one handed you a clear playbook for what comes next when you’re responsible for a team. And what I’ve seen time and time again is that when leadership isn’t intentional, the same issues keep showing up—just at a larger scale.
In this show, you’ll learn how to:
✨ Handle employee performance issues and know what to do when someone on your team isn’t meeting expectations
✨ Navigate difficult conversations at work with clarity instead of avoiding them or second-guessing yourself afterward
✨ Hire the right people and avoid the hiring mistakes that create bigger problems down the line
✨ Build a workplace culture that supports your business as it grows, instead of something you’re constantly trying to fix
✨ Lead your team with more confidence so you can scale your business without everything falling back on you
If you’re ready to feel more confident in how you manage your team and make decisions as a leader, this is a good place to start.
Next Steps:
💻 Grab My Guides & Frameworks: https://go.highvoltageleadership.ca/resource-library
🚀 Learn more about the LPC Accelerator: https://highvoltageleadership.ca/lpc-accelerator/
🌐 Visit: https://highvoltageleadership.ca
📩 Connect: lindsay@highvoltageleadership.ca
The People Side of Business | Team Management Strategies, How to Manage Employees, Leadership for Business Owners
[S5 Ep50] The Messy Middle of Scaling: When Vision & Execution Stop Matching with Kaitlyn David
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You had the vision. You built the thing! And somewhere between starting and scaling, the message got muddier, the team got busier, and the gap between what you meant to build and what's actually being delivered started to widen.
This week's guest knows exactly how to close the gap.
I sat down with Kaitlyn David— brand strategist, fractional CMO, and an all-around grounded, human-centered marketing thinker. Kaitlyn looks at marketing from the inside out, and she has some fantastic insight on keeping your vision alive (and simplified) while scaling.
✨ Episode Highlights
🎯 The difference between marketing as a revenue driver and marketing as a function inside your business
🏗️ Why your mission, vision, and core values are not fluffy, airy-fairy, non-businessy work, they are the foundational stones on which everything else gets built on
🔍 The blind spots Kaitlyn sees most often when she walks into a scaling business — a gap between the founder's vision and the team's execution
🧭 The 'authority outcome framework' — the simplest, most desired result your ideal client is looking for that you know you can deliver on
🤝 Why everyone who works for you should be obsessed with your brand, and what it means when they're not
Kaitlyn has spent over 15 years in marketing and branding, working on large-scale campaigns before finding her passion working with scaling founders. She now works as a brand strategist and fractional CMO with service-focused businesses that are growing quickly and need someone to come in, untangle what's there, simplify the vision, and build a marketing engine that actually runs well because the foundation underneath it is solid.
Connect with Kaitlyn:
IG @flourishwithkaitlin
Private Podcast https://kaitlyndavid.com/obsession
Ready to do the foundational work properly in your business? The vision, the mission, the values, and the people strategy that brings all of it to life inside your team. That's the work we do inside the LPC Accelerator. There's a spot for you if it's the right time! https://highvoltageleadership.ca/lpc-accelerator/
The People Side of Business is the podcast for female founders and business owners who are leading teams and growing businesses.
Hosted by Lindsay White, Leadership Coach, Team Leadership Strategist, and Fractional HR Expert, this show delivers practical leadership strategies, real-world people solutions, and honest conversations about the challenges of leading a team.
From employee performance issues and difficult conversations to hiring, accountability, workplace culture, and team growth, each episode is designed to help you lead, manage, and scale your team as a founder.
If you're ready to become a more confident leader, make better people decisions, and build a stronger, higher-performing team, you're in the right place.
Learn more at highvoltageleadership.ca, connect on Instagram @highvoltleadership, or find Lindsay White on LinkedIn.
The people side of business isn't separate from growth. The people side of business is the business.
